Blog
Notes on paid-click auditing
What we are learning while watching the clicks people pay for.
June 26, 2026 · 5 min read
We let an LLM read our session recordings — here is what changed
Session replay tools solved capture years ago. The unwatched-recordings problem is what AI actually fixes.
Read the postJune 18, 2026 · 4 min read
The clicks you pay for that no human ever made
A share of every ad budget goes to scripts, scrapers, and click fraud. Behaviour gives them away — if anyone is watching.
Read the postJune 10, 2026 · 4 min read
Why paid clicks deserve their own analytics
Aggregate analytics was built to describe traffic, but paid clicks are purchases — and purchases deserve an audit rather than an average.
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