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AskAnalytics vs Hotjar
Hotjar is a well-liked UX research suite built around heatmaps, surveys, and recordings of your traffic at large. AskAnalytics is built around one question: what happened in the sessions where your money was won or lost? The tools overlap less than they first appear to.
| Hotjar | AskAnalytics | |
|---|---|---|
| Built for | UX research across all site traffic | Auditing the sessions where money is won or lost |
| What gets recorded | Sessions from your traffic at large | Sessions behind your paid clicks, plus conversion pages you choose to watch |
| How you consume it | Heatmaps, dashboards, and recordings you explore | A morning email with verdicts, linking to replays |
| Who does the analysis | You, in the tool | AI reads every session; you read the summary |
| Bot & waste detection | Not the focus | Core: flags paid clicks that were never human |
When Hotjar fits better
Hotjar is the better fit when your question is about the site experience as a whole:
- You want heatmaps, funnels, and on-page surveys for UX research
- You are optimising the whole experience — navigation, content, layout — rather than specific money pages
- You have someone whose job is to explore the data and form hypotheses
When AskAnalytics fits better
AskAnalytics is the better fit when the question is about money on the line:
- You buy traffic or own a form, funnel, or checkout, and want to know what each session did there
- You want the analysis done for you and delivered as a short morning read
- You care about bot clicks and adblocked sessions that sampled tools miss
See every money session for what it is
Add one line of code and the recording, the audit, and the morning digest start on their own — covering the clicks you pay for and the pages that turn visitors into customers.
One line of code that works on any site, and you can cancel anytime.